Relying on an open web standard (OpenURL), Mason Link+ offers a way to help integrate digital content by linking the results you obtain in one system to content made available in a different database altogether. A short example from a user's perspective illustrates the concept:
1. A user conducts a search in Biotechnology and Bioengineering Abstracts (BBA) for "molecular cloning" ...finding a useful citation from the Journal of Biological Chemistry. Next to the citation is a small Mason Link+ icon. While BBA offers abstracts of articles, clicking the Mason Link+ icon generates a new page with related links.
2. The Mason Link+ screen offers access to the full text of the article in question--drawn from the library's subscription to the electronic version of The Journal of Biological Chemistry. Several other relevant links are also provided: a Google ™ search for the author, a search of the WRLC catalog for the journal, and more. When the original citation is a book, Mason Link+ offers a link to book reviews on Amazon™.
3. Prior to the arrival of Mason Link+, only those researchers who performed their original search in the JBC Online system would have located the full-text content and they would have missed the many additional sources that the BBA index covers.